Google My Business is a brand new feature that enables local small businesses to show up on Google Maps and Google Search in many US cities. The service was launched at the end of September last year to coincide with the release of Google Fi, Google’s mobile high-speed wireless internet service. Now, almost all US cities are equipped with Google mapping applications and those who own small or medium-sized businesses should take advantage of this fact to increase their visibility online to potential customers.
Small businesses should consider how to get their Google My Business listing noticed in the search results. The first thing to remember is that the service is only available for those who use Google Local. This basically means that your business information has to be uploaded into the Google Local business section for Google to assign your listing to its local search results. If you have an existing website, you can also upload your contact information in the Google Places area. These are two ways of getting local visibility which is then translated into higher visibility when searching via Google.
Many small businesses have only a physical address and Google does not display the phone number and physical address. Google offers a solution to this by displaying a business listing in the Google Places service area of your Google Map. As soon as your service area is selected, a button will appear on the map. Click on this button and your Google My Business profile will now appear as a Neighborhood on the map, which will then appear on the search results.
Now that your business listing has been published in the Google Map, what is Google My Business? You can now see it alongside your physical address on the Google search results pages. In fact, if someone searches for your area using a particular keyword phrase, such as “Cleveland sushi bar,” they will see your restaurant on the map. Even if they do not find it there, as your business description is listed on the Google Places service area, they will be redirected to your business listing in the My Business section, where they will be able to contact you directly.
One way that many business owners underestimate how important online presence is to their overall success is by not establishing it. While physical address and contact information are important for SEO purposes, they do not have the same kind of impact that links, images and social media have. By creating a profile and putting a link to your blog on your website, you can immediately begin to increase your online presence. Once people begin to read about the products and services that you offer online, they can contact you with any questions or comments at scamrisk.com.
Links are another important factor that many business owners fail to take into account. When someone performs a search on Google, they will be directed to the company’s website if they find a website that has an interesting or relevant backlink. If you are not properly using backlinks in your online presence, Google will not recognize them. Google my business does not provide any special tools for tracking backlinks, so webmasters should rely on third-party services for this important task. With a few clicks, you can easily determine which anchor text backlinks you should include in your Google business listing.
Google Places also offers some additional benefits. Business owners can get detailed information about their businesses like physical address, phone number, and email address. This can help when someone is searching for more specific information about your products or services. If you have a blog, you can also incorporate a Google Knowledge Panel to make sure that other companies and websites are mentioned in your Google search results. Google’s Knowledge Panel makes it easier for customers to locate you in the marketplace.
The last section of Google My Business revolves around its new Local search feature. Its goal is to provide unique and relevant content for users based on their location. Its goal is also to make sure that these users find you faster by providing them with relevant content. Google’s Local search feature is designed to provide users with fast localized results. As a result, they are far more likely to visit your website. If you want your online presence to get noticed, making sure your website appears in Google Local will go a long way.