What exactly is organic traffic? It is traffic that is generated without any advertising. In search engines, natural organic search results are those query results that are calculated purely algorithmically, without any advertiser contributions. This means that these queries come from websites people are browsing freely, without any marketing incentive. These sites are called “organic.” Go Now and visit the website that talks about “organic” in great detail and a simplified language.
Natural traffic is comprised of un-paid visits to websites by non-search-engine users. This includes traffic from Yahoo!, Google, and other popular search engines. Paid ads can also drive organic traffic to a website. But organic searches comprise a far larger portion of overall search engine optimization. This means that paying ads can bring in some conversions (buyer transactions).
Organic traffic comes mainly from organic listings in search engine results pages (SERPs). Each SERP shows several ranking levels for various keywords. The higher the ranking of a keyword, the more frequent a visitor to that site will be. As a visitor moves up in the rankings for a keyword, the frequency of time they will spend on the site will drop off.
So, if you want to convert visitors to customers from paid traffic, you need to target your campaigns toward these keywords. It’s also important to understand that traffic that results from paid campaigns may not necessarily be the intent or even the best use of your time. Paid traffic may increase because paid campaigns target keywords associated with purchasing behavior but not necessarily driven by intent.
Organic traffic is most often comprised of visitors who were genuinely interested in your content and arrived at your website in order to do business. They came to your website in a natural, innocent manner. They did not have a specific intent in mind but were able to find you through other means. These visitors came to your website in the hopes of doing business and generally found what they were looking for in the first paragraph of the copy – in the form of social media engagement.
In an effort to keep visitors from leaving the site in the first paragraph, search engines apply algorithms to websites to determine which pages of the site should rank high in their search engine results pages (SERPs). For instance, if the URL contains a colon, then the first paragraph of each page of a website is assumed to be about the product, service, or theme. For instance, if your domain name is “myfirstsite,” then the first paragraph of each page might contain the following: My first site… “My first sight…”
Organic traffic is typically measured in terms of performance indicators. One popular type of performance indicator used to calculate ROI is called the Return on Investment (ROI). This type of measurement tells you how much you spent on a particular activity – such as sending emails or submitting content to web directories – and what you gain in terms of profit after you’ve made your investment. The goal of organic traffic is to send targeted traffic to your websites, because visitors typically make their way to your websites through search engine results pages. The more people who find your website through search engine results pages, the more likely you are to receive a return on investment from your investment.
One of the things that many new and experienced marketers struggle with is figuring out where to focus their efforts in order to get the most benefit for their marketing dollars. Organic traffic can come in a variety of forms, but some of the most common include Pay Per Click (PPC), Search Engine Optimization (SEO), and Pay Per Impression (PPI). All of these methods of organic traffic require you to spend a certain amount of time – in terms of both your time and your money – each day to promote your sites. Pay per click advertising requires you to spend money when someone clicks on one of your pay-per-click ads; search engine optimization requires you to invest a certain amount of time and expertise when creating quality content that will rank high in the various search engines. Pay per impression advertising requires you to spend time when someone is viewing your advertisement; PPI requires you to spend money when somebody actually makes a purchase from your promotional advertising.